A professional and functional design makes the copy more readable to your audience, thus making it more likely that they’ll refer back to it and maybe even share it with a friend. While every step of creating an ebook is critical, a substantial step of the ebook development process is creating a design that helps tell the story in the copy. WP Forms reports that ebooks are the most popular lead magnet amongst subscribers, with 27.7% of marketers using them.Īdding ebooks to your content archive can be a worthwhile effort, but it’ll take work. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a lead form to download it. (Custom fields starting with an underscore do not display in the edit screen’s custom fields module.That's why it's so important to create valuable content people want to download, and then package it in a way that's visually appealing to your readers. ![]()
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